Social Media is _____________?

Social media is a forum of "tools" which provide an extension of yourself and your interests both personally and professionally. It allows you to get into the minds and hearts of others through your laptop or phone.
But as everything does in "social" whether personally or professionally, it starts with a person and ends with a person. Therefore, social media is a tool that depending on how skilled you are, or want to be at using that tool, determines how useful it can be for you.