Jean Paul Gaultier designing for Target department stores. I guess the times are changing as designers collaborate with discount fashion retailers on mass to push sales and revenues while risking doing damage to their brand and personal image.
Jimmy Choo, Viktor & Rolf and Karl Lagerfeld designed for H&M, , is the draw of the quick buck too strong? What ever happened to preservation of image? or fear of?
Although there must be differences in standard quality for these types of special collections, how can we make a differentiation of the style concept and design? Are these styles picked from collections that didn't make the cut with designers regular lines or is it just designing for that specific target customer?
Do these brands still hold their original value after such collaborations?
http://www.nitrolicious.com/blog/2010/01/15/jean-paul-gaultier-for-target-designer-collaborations-lookbook/
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